First of all, this not a monopoly, since there is a competitor, albeit not very serious one. Second of all, there is no real barrier to entry. You can apply for a license as long as you offer one Chinese and one English channel. Even if it plays for 3 hours in a day, you can still apply. I doubt they care so long as your content is healthy.
The natural monopoly comes from customers only wanting to see one TV station and thinking the other is not worth even trying. But hey, if the population is bent on 蛋蛋 and not the real meaning of a movie, so be it.
This is TVB's making, but not their fault. Not govt fault. It is. 賴消費者. You have a choice. Use it.
Thank you for your post. I think you also misunderstood my point, which admittedly was made in rush.
You said "而 tvb 現在係在一個完全有利，或近乎完全有利既經營環境下運作，無論財力，廣告操控力，發掘新藝員等等，都佔著一面倒優勢"
Agreed. Is this therefore a monopoly? No. Is this a fault of the government? No. Is this a lack of competitiveness from ATV? Yes. Is this a result of consumer choice? Yes.
You also said: 當然你可以話 [ 車！無人叫你聽架~] 咁去理解成個市場，死得喇。咁樣所有野都變得無問題喇。
Well, I don't know how to respond to this really. I believe in freedom of choice. There are many things you can do from 7pm to 9pm. Watching 低質素的節目 is one choice. Perhaps you underestimate the power of consumers under a setting where there are alternatives (in sequence - I'm imagining a business scenario):
1. Consumers stop watching because they think its an insult to their intelligence (I presume you don't watch it? just kidding... not trying to insult anyone. It's my opinion that the TV shows are dumb and not worth watching. Just opinion)...
2. TV ads dollar is less due to less watching
3. Internet ad dollars is more due to more web surfing (by the way, this has no barriers to entry what so ever, who cares about licensing?)
4. TVB is forced to either innovate on its TV content or offer cheaper rates for its exclusive "stars"
5. Stars outflow to other stations for better contracts (relative to current TVB) and price
6. Viewer ship behavior changes.
Is it possible? Probably not from step one. But if step one happens, the following scenarios can be quite compelling.
Anyway, all I'm trying to point out is that it is no fault of the government that the current situation is happening; rather, it is a result of consumer free choice. If you ask me, I tip my hat to TVB for their ability to create a competitive advantage that is quite sustainable.
p.s. someone please make it clear why licensing is such a large barrier to entry? I've been checking licensing laws and the regulations are straight forward and quite clear that you can apply and get a license if you have camera and shows in both languages!
14 則留言:
Erica,
壟斷不只是經濟學上deadweight loss的問題,Daniel會慢慢告知彌明一二~~~~~~:)
Daniel.
其實無乜可能同無記評反壟斷架喇,多餘.
唔駛錢架嘛, 唔駛錢大晒架啦.
你叫 d 師奶仔俾錢咩,睇慣免費野唔會願意俾錢架.
一直以來，自己都是電視台壟斷的幫兇之一。
回想兒時，對三色台的偏好，甚至膜拜，而罷睇 A字台。
以前單純的可憐，以為任何三色台的出品都是值得尊敬。歡樂金宵的扮野節目，經過配音的日本動畫，由歌星主演的電視連續劇，甚至電視電影，新聞報導，都唯 “三色”是尊，。
老實講，當日三色台確實都有俾過心機做節目。
到而家，當愛變成習慣，三色台既然一套爛劇都有20點收視，咁佢仲有無需要動腦筋創作，去討好觀眾呢???
當節目水準越嚟越差，劇集內容千篇一律，甚至內容東抄西抄濫竽充數，不公平的歌手合約(其實一直都有呢個情況)等等，都話俾我地知，原來三色台已經成為左一隻怪獸。
因為節目嘲諷電視台高層而換嚟永不播放，因表演者模仿電視台高層而拒絕合作，做電視台契仔契女先至可以換嚟一個半個歌曲獎。因為一句真心意見，而換嚟一身雪藏味，即時抽起工作。
想起兒時對三色台的無知吹捧…現在我真的感到有點慚愧…
咦, 用左意見管理喎,咁又唔同喇,仲死得快 d , 仲多人話你 [ 順我者生 ] , 而且實知你邊個係真留言邊個係假架啦,教你咁做果個真係得架喇.
哈~
許多評論者說觀眾收看「免費電視的節目」不等同接受「低質素的節目」。其實只要環視香港電訊公司的收費價格，消費者也會明瞭開放電訊市場的好處，最終所有電訊費用的價格只會不斷向下調整，而電訊的服務質素也會愈來愈佳。
阪本龍一
唔知呢樹有無人記得當年學友去jor ATV個
XXXX為公益根住n甘多年無男歌手獎囉 =）
又賴政府!? Sorry, but this is a rather dumb argument.
First of all, this not a monopoly, since there is a competitor, albeit not very serious one. Second of all, there is no real barrier to entry. You can apply for a license as long as you offer one Chinese and one English channel. Even if it plays for 3 hours in a day, you can still apply. I doubt they care so long as your content is healthy.
The natural monopoly comes from customers only wanting to see one TV station and thinking the other is not worth even trying. But hey, if the population is bent on 蛋蛋 and not the real meaning of a movie, so be it.
This is TVB's making, but not their fault. Not govt fault. It is. 賴消費者. You have a choice. Use it.
josekin, 我唸你曲解左喇。無錯，係好多時由 d 消費者都選擇一項產品既，例如選看 tvb ，但你又要唸下喎, 點解會個市場上由一個電視台會成為獨大呢。
有線電視由九倉開始引入，但好多大廈係唔俾入線架喎，你知道嗎，尤其是某幾個大地產商既樓或屋苑，阻礙重重，唔係話消費者想唔想揀扙既問題，而係個經營環境能否營造一個較為合理化接近公平競爭既問題。連條線都唔俾你入，咁你想用都唔得喇丫嘩？
至於亞視，由以前黃金時期節目非常好睇，更成為城中佳話，到不斷股權易手，到現在基本上由親中人所謂 [ 紅色商人 ] 掌管，可以明顯地看出亞視從節目取態，廣告商類別，甚至一 D 新聞節目，由編輯方向至播出 ，如果話完全奉行積極不干預，係無乜可能既，你可唔可以同你最大目標，華南地區收視市場對著幹呢，作為董事局核心成員，相信會有一套綱領。
而 tvb 現在係在一個完全有利，或近乎完全有利既經營環境下運作，無論財力，廣告操控力，發掘新藝員等等，都佔著一面倒優勢，即是說，你可以由 tvb 開始走紅，但又可以由 tvb 打你入十八層地獄。而且由 tvb 電襯視藝員轉向電影既又少之又少， why ? 因為根本你係走唔出去。同樣，你俾錢睇 Discoverly Channel ，係好睇，但唔係一般市民市場，通常地，只有看免費的電視，至於免費既野，真係祝你好運，人俾乜你睇乜喇，唔好唸住咁多要求，觀眾越低能， tvb 就更容易去做你既 opion leader ，而不是由觀眾去令電視台作出任何改變。
談壟斷形態，關乎一個整體經營環境是否有空間給予其他參與者，其中包括政府政策為決定性因素，唔好忘記，電視台是公用事業，不同你買包公仔麵或是出前一丁咁簡單。
當社會是以免費娛樂為市民主要消閒及資訊渠道時，免費電視角色已超越了你是否按這個台來看，而是個台俾什麼你看，或想你看什麼，而你看什麼，則是個台本身的核心利益。
你睇下而家香港電台鎖死七個 Channel ，事實上可能未必真正需要咁多，而一般機構想申請開一條 Channel ，即開一個新台，簡直 Mission Impossible。
當然你可以話 [ 車！無人叫你聽架~] 咁去理解成個市場，死得喇。咁樣所有野都變得無問題喇。
"唔駛錢架嘛, 唔駛錢大晒架啦."
---所 以 現 在 的 重 點 是 要 政 府 發 {免 費 }電 視 牌 。 很 多 商 人 都 對 媒 體 ﹐ 尤 其 是 免 費 電 視 很 有 興 趣 ﹐ 奈 何 apply 不 到 牌 照 。
”用左意見管理喎“
--以 前 一 向 有 用 ﹐ 是 最 近 覺 得 留 言 都 很 規 矩 所 以 沒 用 。 一 不 用 就 出 事 。 其 實 有 98% 的 留 言 我 都 會 刊 登 。 說 過 了 ﹐ 再 提 N 年 前 next mag封 面 的 人 可 能 有 企 圖 ﹐ 而 且 我 對 那 件 事 已 經 回 應 夠 了 。
咁我可唔可以問一個問題？
你指出期望政府可以容許發 [ 免費 ]電視牌，咁你係想以邊種角度，或者應該咁樣講，你本身以邊種路線去進行呢種與政府既角力。因為呢種係一種近乎以四辜兩搏千斤既角力，而當中一定要有多方面配合，否則，等於不單毫無進展之餘，—更會靚形成反效果。咁你本身路線係點樣？
事實上，要短期內爭取政府作這種近乎不可能既妥協，都係基本上係無乜可能。而重點係，在爭取的過程裡面，能否形成一種廣泛力量，去令當局不得不關注此事。而你，袁彌明，這個身份去作這項角力賽的發起人之一，你如何衍量自己的公信力、或甚至以什麼姿態去參與這件事。
因為自己既定位是相當重要，如果自己定位模糊，或以為自己清晰，但原來給外界是模糊的話，咁就會如上述，沒有效果之餘，也令事情變得娛樂化、滑稽化，及市場只是當有一個傻婆，無厘頭講一大輪耶穌但唔知想點。
係咪？
用意見管理都好既，太無聊果 D 留言，俾著我都會 delete .除非係有較實質討論。當然，討論過程中可能會拼發一些新思維，而這些新思維往往未必和自己 ( 即係你 ) 既口味相符，咁就要睇下你本身是否樂意進行一些較深層次既討論喇。
骨膠原精裝版(附鐳射商標):
Thank you for your post. I think you also misunderstood my point, which admittedly was made in rush.
You said "而 tvb 現在係在一個完全有利，或近乎完全有利既經營環境下運作，無論財力，廣告操控力，發掘新藝員等等，都佔著一面倒優勢"
Agreed. Is this therefore a monopoly? No. Is this a fault of the government? No. Is this a lack of competitiveness from ATV? Yes. Is this a result of consumer choice? Yes.
You also said: 當然你可以話 [ 車！無人叫你聽架~] 咁去理解成個市場，死得喇。咁樣所有野都變得無問題喇。
Well, I don't know how to respond to this really. I believe in freedom of choice. There are many things you can do from 7pm to 9pm. Watching 低質素的節目 is one choice. Perhaps you underestimate the power of consumers under a setting where there are alternatives (in sequence - I'm imagining a business scenario):
1. Consumers stop watching because they think its an insult to their intelligence (I presume you don't watch it? just kidding... not trying to insult anyone. It's my opinion that the TV shows are dumb and not worth watching. Just opinion)...
2. TV ads dollar is less due to less watching
3. Internet ad dollars is more due to more web surfing (by the way, this has no barriers to entry what so ever, who cares about licensing?)
4. TVB is forced to either innovate on its TV content or offer cheaper rates for its exclusive "stars"
5. Stars outflow to other stations for better contracts (relative to current TVB) and price
6. Viewer ship behavior changes.
Is it possible? Probably not from step one. But if step one happens, the following scenarios can be quite compelling.
Anyway, all I'm trying to point out is that it is no fault of the government that the current situation is happening; rather, it is a result of consumer free choice. If you ask me, I tip my hat to TVB for their ability to create a competitive advantage that is quite sustainable.
p.s. someone please make it clear why licensing is such a large barrier to entry? I've been checking licensing laws and the regulations are straight forward and quite clear that you can apply and get a license if you have camera and shows in both languages!
..........?
或許TVB壟斷的問題一時三刻並不能解決，
但始終，觀眾自己可選擇合適自己的節目收看，甚至選擇不看
求人不如求己
雖不能解決問題，但做起來卻比較容易......
-----------------------------------
題外話：對TVB的另一不滿
本來，我對TVB的外購作品，也是很支持的~
可是，當我看過原裝版後，才發覺貨不對版。
無論是動畫、電影、劇集，其內容都會有所刪減
當然，這是因為要配合廣告，畢竟TVB是免費電視
而令我不滿的，是其刪減的部分，是一些令觀眾對內容有更深入認識的部分(這是為了配合「觀眾」口味?是TVB不想提升「觀眾」口味?還是它無視了觀眾的口味？)
如無記正在播放的動漫《衝鋒21》中是描述美式足球員的奮鬥故事。而其中一部份讓外行人了解美式足球的Q&A環節卻被刪去。
在談論TVB時，也應看看它對優質外購作品的態度
這也是我開始不看TVB的原因......
(不在TVB看電視，也總可從其他途徑看呀)
---------------------------
可幸的是，當《十四歲的媽媽》、《女王的教室》、《交響情人夢》等，都能吸引觀眾收看時，誰能說觀眾的口味差?
這或許可令TVB反省一下
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